Free TikTok & Reels Hook Generator

How the hook score works

The checker is deterministic and runs in your browser: the same hook always gets the same score, nothing is sent to a server, and no AI model is involved. Points are added for each rule below, clichés subtract, and the total is clamped to 0–100. The same scorer rates every generated hook and every example on this page.

1. +25

   Length fits the platform's word range (TikTok/Reels/X 4–12, YouTube 6–14, LinkedIn 6–16, blog/email 8–20, essay 10–25). Points fall by 5 for every word outside the range.

2. +20

   A hook mechanic is detected — question, statistic, story, bold claim, counterintuitive, empathy, curiosity or urgency — rather than a plain statement.

3. +15

   Specificity: the hook contains a number, a proper noun or a concrete measurable such as a timeframe, an amount or a distance.

4. +15

   Strong opener: the first three words contain a verb, a number, "you" or a question word — that is all a reader sees before deciding.

5. +10

   Second-person address: the hook speaks to "you".

6. +15

   Open loop that fits: a question, curiosity or counterintuitive hook that stays under the platform's upper word bound.

7. -5 each

   Each cliché or filler phrase ("in today's world", "unlock", "game-changer", "dive in", "it's no secret", "in this post", "welcome back to my channel", "without further ado" …).

A score is a heuristic, not a prediction of views. A 90 that says nothing true about your topic will still lose to a 60 that does. Use the score to catch weak openers, vague claims and filler — then judge the hook as a reader would.